Initiative Upfront

Initiative’s annual Upfront is a gathering of over 700 media professionals and partners. This event is held as a way for the agency to share updates, goals and strategies with media partners in order to best align with client needs and drive results. As part of the event, we revealed the agency’s theme for 2019, “Year of the Trailblazer”. Working in close partnership with our production crew, we were able to make a transform the design of the space in real-time following the big reveal of the year’s theme.